Introduction In the rapidly evolving world of digital marketing, businesses must continually assess the effectiveness of their advertising strategies. As we navigate through 2024, a key question arises: Is Facebook advertising still relevant?🤔🤔🤔 Despite the emergence of new social media platforms and advertising technologies, Facebook remains a dominant force in the digital advertising landscape. This…
Understanding the 7Ps of Marketing: A Comprehensive Guide In the realm of marketing strategy, the 7Ps of marketing, also known as the marketing mix, form a fundamental framework for businesses aiming to succeed in today’s competitive landscape. Developed by E. Jerome McCarthy in the 1960s, this concept outlines seven key elements that businesses should consider…
The 4Cs of the marketing model consist of the following components namely Customer Value, Cost, Convenience, and Communication. with case study
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