Why Cold Calling Doesn’t Work: A Better Approach to Attracting Clients
Today, as I sat down for lunch, a knock on the door interrupted our mealtime. A lady stood there with a bag, claiming to be from a distant location and on a mission to sell a product. She mentioned how she had canvassed the entire neighbourhood without success. My mother politely declined her offer, yet […]
Is Facebook Advertising Still Relevant in 2024?
Introduction In the rapidly evolving world of digital marketing, businesses must continually assess the effectiveness of their advertising strategies. As we navigate through 2024, a key question arises: Is Facebook advertising still relevant?🤔🤔🤔 Despite the emergence of new social media platforms and advertising technologies, Facebook remains a dominant force in the digital advertising landscape. This […]
The 7Ps of Marketing Strategy – Guide For Business Owners
Understanding the 7Ps of Marketing: A Comprehensive Guide In the realm of marketing strategy, the 7Ps of marketing, also known as the marketing mix, form a fundamental framework for businesses aiming to succeed in today’s competitive landscape. Developed by E. Jerome McCarthy in the 1960s, this concept outlines seven key elements that businesses should consider […]
What are the 4 C models of marketing?
The 4Cs of the marketing model consist of the following components namely Customer Value, Cost, Convenience, and Communication. with case study
