Hey there!
If you are in business in this year, you already understand the importance of voice search which is only set to grow. It is believed that 50% of all the searches will be made through voice search by this year 2024. Pretty crazy right?
This is why you should consider making voice search optimization a priority this year for your website. Well, I understand that now, voice search might sound like something complicated and intimidating.
But it doesn’t have to be! I’ve been a website developer for many years, and I’ve helped many businesses succeed online – here are my 5 top pieces of advice to ensure your website is completely optimised for voice search by 2025 and beyond.
Allow me to explain this by pointing out the fact that the way people speak is not the same as how they type. You have to assist search engines like Alexa, Siri, and Google to identify what your site is about based on the questions people ask. It is kind of like having your website engage in a conversation with the customers. And that is exactly what these 5 tips will assist to do!
Also Read: 6 Essential Tips for Growing and Leveraging Your Business with Technology
Tip #1: Use conversational keywords for long-tail queries
It is suggested to use phrases with 3 to 5 words as the words people type into the search engine are not individual words, but meaningful phrases. For example, use the keyword “organic dog treats near me” instead of the general term “dog treats”.
Tip #2: Write content in a way that answers natural language questions
Organize the content according to the questions that are frequently asked in conversations. Ensure that you are answering questions that involve a time-based response such as, “When should one service his or her air conditioner?” in a way that is easily locatable by voice assistants.
Tip #3: Enhance the site organization
Ensure it is easy for search engines to crawl your site content while considering voice queries. This means the use of better link labels, structured data markup and XML site maps that are optimized for long-tail voice keywords.
Tip #4: Optimize the page loading speed
Hence slow page speed is a killer especially when a person is providing a voice question for the systems to interpret and provide an answer immediately. Optimise the mobile and desktop site load speed to ensure the satisfaction of the voice users.
Tip #5: Insert audio and/or video material
As voice search is done verbally, it is advisable to include audio and video in your website. This is particularly useful in helping search engines to interpret the content in spoken form. Just transcribing videos or podcasts can do wonders!
Also Read: Why You Need a Website in the AI Age
I hope this gives you a good starting point for getting your own website primed for voice search success. Well, as you can see, I get a little excited about this type of technical website optimization!
If you have any other web development or digital marketing needs please do not hesitate to contact me so that I can explain to you how I can assist your business to overcome these challenges. If you want to get in touch or have a chat, just send me a message.
