Why Cold Calling Doesn’t Work: A Better Approach to Attracting Clients

Why Cold Calling Doesn’t Work: A Better Approach to Attracting Clients

Today, as I sat down for lunch, a knock on the door interrupted our mealtime. A lady stood there with a bag, claiming to be from a distant location and on a mission to sell a product. She mentioned how she had canvassed the entire neighbourhood without success. My mother politely declined her offer, yet…

10 Things to Consider Before Taking Your Business Online

10 Things to Consider Before Taking Your Business Online

Taking your business online is a significant step that can lead to substantial growth and new opportunities. However, it’s not a decision to be made lightly. Here are ten crucial considerations before making the leap to ensure your online venture is successful and sustainable. 1. Commitment to Longevity Before you start, assess your commitment to…